While making the decision about your store layout, think about the product categories that you want your customers to see, and how these categories can come together with other products to automatically create cross selling opportunities.įor example, if you are managing a retail pharmacy, you might come up with ideas for a corner at your store for: Retailers try to convert most customers, and get the most out of each converted one. You will find that supermarkets usually put the essentials at the back, and IKEA is known to force their customers to walk the entire store, so they can see everything. The best store layout choice is the one that will maximize your return on retail space, while giving your customers a pleasurable shopping experience. Your choice of fixtures and their dimensions will influence your store layout choice. The type of merchandise and how it will be sold will play a big role in deciding about the best store layout, the best types of fixtures to be used and also the allocated space for the stock room. In this case, their store layout has to be more relaxed, with more empty space in between fixtures, and usually even seating areas for customers.ĭoes your merchandise need to be hanged like in fashion stores or does it need to be stocked on shelves like in convenience and grocery stores?Īre you running a store, where the display space is for facings and display pieces only, and the actual sale happens from the stock room? This is the case at furniture stores, shoe stores, eyewear stores. On the other hand, premium and luxury brands sell fewer pieces and stress on the factor of scarcity, so they have to show limited number of pieces on the floor. Value brands depend on selling large quantities to the masses, and so their store layouts have to allow for high density display. Brand PositioningĪre you a value or a premium or a luxury brand? Which takes us to the next point of consideration. We have to say, though, that not all fashion brands have the same style of store layout. On the other hand, fashion stores usually go for the more creative free flow store layout, where fixtures are staged in a more random way and not as organized and systemized as the grid layout. In this case the grid layout or the forced path layout will be suitable for you. The more product categories you carry at your store, the more of a systematic and organized layout you will want to incorporate. For example the grid layout seen at supermarkets and hardware stores will not be suitable for fashion boutiques.

Type of Retail Storeĭifferent types of store layouts are appropriate for different types of stores. Now that we have shown how to create your own store layout, let’s discuss some things to take into consideration before deciding on the final design for your store.

Retail planogram example